Properly setting up tracking pixels and tags is essential for online stores. Accurate tracking optimizes ad performance and drives online sales growth.
In this guide, we will walk you through the process of setting up Pixel and tags within Multifeed Google Shopping Feed app (or Multifeeds).
Overview
Before diving into the setup process, it is important to understand why tracking is essential:
- Tracking conversions: See how many users purchase after clicking your Shopping ads.
- Optimizing campaigns: Improve ad targeting with better data insights.
- Retargeting users: Show ads to people who interacted with your products.
How to set up Pixel and tags
Step 1: Generate a Google Tag Manager container and pixel script.
- In app Multifeeds, navigate to Pixel and tags
- Check the box Generate a Google tag manager container and pixel script
Step 2: Create a custom pixel in Shopify
- Go to Shopify Settings > Customer Events
- Click Add custom pixel > Give it a name (e.g., Multifeeds) > Click Add pixel
- In Customer privacy section:
– Under Permission, select Not required
– Under Data sale, select Data collected does not qualify as data sale
- Clear entire Code section > Paste the script > Click Save > Connect
Step 3: Add tags
Understanding Tag groups
Google tags are organized in groups, each typically connected to a specific Google Ads account.
For more details for the meaning and setup of each category in the tag group, please refer to this link.
Adding a new tag
- Create a new tag within the Tag group.
- Once added, you can check the tag status in your Google Ads account.
It may take a few days for the tag status to change from Inactive to Active.
💡 To verify if the tag is working correctly:
- Hover over the status to check for any errors.
- If an issue exists, a “Need Attention” status will appear. Navigate to Diagnostics and follow the provided instructions to fix it.
- Once everything is set up correctly, your tag should appear as Active
Enabling Enhanced Conversion Tracking (ECT) for GA4
For deeper insights, you can enable Enhanced Conversion Tracking (ECT) in Google Analytics 4 (GA4).
What is Enhanced Conversion Tracking?
Enhanced conversion tracking is an advanced tracking method that improves the accuracy of conversion data by securely sending first-party customer information (e.g., email addresses, phone numbers, or hashed user data) from websites to ad platforms like Google Ads. This data is then matched with existing user profiles to track conversions more precisely.
How to Enable Enhanced Conversion Tracking
- Open your Google Ads account.
- Navigate to Goals > Summary
- Enable Enhanced Conversions and follow the setup instructions.
Testing and verifying your setup
After setting up Pixel and tags, it is important to test whether they are functioning correctly.
Ways to test your setup:
- Test “Add to Cart” and “Begin Checkout” Tags → Use the Chrome extension: Datalayer Checker Plus.
- Test Enhanced Conversion Tracking (ECT) → Use the Chrome extension: EC Assist.
- Test with Developer Tools → Inspect events directly through browser dev tools.
Here’ s a step-by-step video guide on how to test:
Final Thoughts
Setting up Pixel and tags tracking with the Multifeed Google Shopping Feed app helps you optimize ads, track sales, and improve ROI.
If you encounter any issues, double-check your IDs and tags, or contact Multifeed support for assistance.
By following these steps, you will ensure that you are getting the most out of your Google Shopping campaigns.